Sample Letter No. 2: An Email To Your Customers

by Donna Maria on July 30, 2010 · View Comments

While it’s challenging when a small business must communicate controversial news to their customers, there are times when it becomes critical to do so in order to have the necessary impact on public policy. We must let our customers know about the bill, and how it will adversely affect their ability to buy the products they love. In this way, you can encourage them to sign our Petition, write their representative and blog about our cause. This letter is a template you can use to inform your cusotmers

Dear Customers (or preferably, their name),

Since 2005, I have offered safe products that help you look and feel great. I pride myself on the safe products I make, and on how they help enhance your life. But my ability to continue to create the products you love is in jeopardy because of a bill introduced into Congress by the Campaign For Safe Cosmetics. It’s H.R. 5786, and it’s called the “Safe Cosmetics Act of 2010,” but don’t be fooled by the name.

Even though the name sounds good, this bill would make it difficult if not impossible for you to continue to enjoy the cosmetics made by thousands of very small woman-owned companies like mine, that make our products with love, attention to detail and safe ingredients. A few of the adverse effects of this bill, if it becomes law are: (1) you will have to pay higher prices; (2) you will not be able to buy as many products made with natural ingredients online or at your favorite boutiques and specialty stores; and (3) you will not be able to decipher a product label.

Won’t you join me in opposing this law, taking a stand for woman-owned small businesses nationwide, and advocating for the right to continue to make the products you love so much? Here’s what you can do:

  • Please sign the Petition Opposing the bill. (You do not have to sign in to sign the Petition.) The petition is easy to understand, with 7 bullet points quickly describing how this bill would hurt my business without any benefit to you, my customer. As I write this note to you, over [insert number] companies, customers and other interested parties have signed the Petition!

  • If you are on Twitter, please follow the #OpposeSCA hashtag. This is an easy way to keep up with the latest news and blog posts on the issue. I hope you will comment on some of the posts written by me and my beauty industry colleagues, and even ReTweet us from time to time we advance our interests together.

  • Vote “Opposed” in the Open Congress poll. This poll is maintained by a non-profit organization, and it housed on a page displaying the image of Rep. Jan Schakowsky, a co-sponsor of the bill. You do have to sign in the vote, but it only takes a second, and our elected officials look at these poll numbers so every poll vote counts!

    By the way, if you have time, please forward this note to your friends and family members in other states. The bill is co-sponsored by Reps Jan Schakowsky, (D-Il), Ed Markey, (D-Ma), and Tammy Baldwin, (D-Wi), so you can focus particularly on those states if you’d like, but don’t be limited by that. Elected officials in all 50 states will likely be asked to vote on this bill!

    Thank you for your time, interest and participation, and for allowing me the privilege of serving you!


  • You can easily edit that letter to relate to your particular business. Please spell check your letter and make sure all edits are grammatically correct.

    Please remember that this letter is a template. Please substitute your products, ingredients and other information so you can make it your own. Also, remember that, while templates are great, it is always best to prepare a letter that describes your unique set of circumstances in your own voice. You can do this from scratch, or you can start with this template, and then substitute words and phrases you feel more adequately describe your unique and special circumstances.

    By the way, if you have room, you can also ask your subscribers to send your newsletter to friends and family members in other states. The bill is co-sponsored by Reps Jan Schakowsky, (D-Il), Ed Markey, (D-Ma), and Tammy Baldwin, (D-Wi), so you can focus particularly on those states if you’d like. Two representatives in Florida have also signed on to support the bill. Others may be added.

    Question: Have you sent an email to your customers? Did I leave anything out? Feel free to leave your suggestions for improving this letter below, and if you send it, let us know how your customers respond!

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